Nursing Care Homes

The subject of nursing care homes can be very confusing because there are several different kinds of nursing home out there. You should always take care to find the kind of facility that your loved one needs.

One new concept in nursing care homes that is becoming very popular is a continuing care retirement community, which is often called a senior living community. Such a community is a facility that includes a nursing care home and other kinds of residences for older people.

Click the link for particulars about community home care services

A typical continuing care retirement community will consist of an apartment complex or a group of town homes built next to a nursing care home. Seniors will buy or lease a home in the community and live in it independently until they need more care when they will move into the nursing care home.

One big advantage these communities have over traditional nursing care homes is that they allow people to live independently but have help available. Many of these communities have staff that check on the people living in the other housing units to see if they need more care.

Such communities often provide residents with a wide variety of services including organized recreation, meals, medical care, religious services, nursing services, housecleaning and transportation to places outside the community. One big advantage to such communities is that they don’t feel or look like a nursing care home.

Unfortunately continuing care communities can be very expensive and out of many family’s budgets. There are alternatives including traditional nursing care homes which only care for those who can’t take care of themselves.

There are also special focus facilities which provide care to people with specific problems such as dementia or stroke victims. Such facilities concentrate on these people and have very staff members specially trained to deal with their needs. One advantage to specific focus facilities is that they often have physicians who specialize in the particular condition on staff or call to care for residents.

One very important thing you should check on is what kind of insurance nursing care homes accept. In the United StatesFree Articles, many older people have insurance policies that pay for nursing care homes.

Unfortunately not every nursing care home accepts every insurance policy. Make sure the nursing care home accepts the insurance you will be using before putting somebody there.

Americans should also check to see if the nursing care home accepts Medicare or not. Medicare will pay for some the treatments and care in nursing care homes but there are limitations.

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14 January

Home Builders: How To Find Good Contractors

There’s nothing that can compete with the feeling that comes with knowing you are the first person to live in a house and that it was designed to your specifications. Now the important part: finding the right home builders.

Congratulations on your decision to build your own house. There’s nothing that can compete with the feeling that comes with knowing you are the first person to live in a house that was designed to your specifications. Now the important part: finding the right home builders. It isn’t always the easiest task. There are those in the contracting business that exist solely to rip people off. There are others who are simply incompetent. And then there are those whose prices are sky high. To avoid all of these and find someone you can work with takes some research.

Visit custom passive home builders for more information specifically

Remember that you don’t have to choose your home builders in a day. Take your time and plan to interview at least three to four different contractors. If you have access to an architect, ask them if they can recommend anyone. Do likewise with anyone you know who has experience in creating a house from scratch. The more input you can get, the better. People will be more than glad to turn you on to a great company and even more glad to steer you away from the bad apples.

If you have plans already made up, be sure to let the home builders see them and have them express their thoughts. Try, if you can, to talk to the actual people who will be completing the job rather than the salesman for the company. You won’t be working with the salesman when it comes to the construction of your house. Part of the process is finding someone who will not only listen to your ideas, but will give you good feed back and constructive criticism where you need it. You don’t want to have to argue and fight on every point, but you also don’t want someone who will just blindly say yes to everything, knowing full well that some of your ideas are impractical.

Finally, get a price quote from each of your prospective home builders. They may not be able to hit it right between the eyes, but they should be able to give you a rough idea of the cost. If you have someone giving you a really high or a really low estimate, you know something is probably wrong. Find someone in the middle and judge them on the other important aspects of your search (including references, BBB reputationFeature Articles, and your personal rapport with them).

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13 January

Neckline Guide for Elegant Evening Dresses

It is not everyday that women shop for evening elegant dresses and because of this some may not be familiar with different styles and cuts. One consideration when buying evening elegant dresses is the neckline. There are a lot of different styles suitable for different body types. Since this is the part closest to your face, choosing the right neckline to highlight your beauty can spell all the difference. To find out which one is best for you, check out some of these basic neckline styles for evening elegant dresses.

For more information specifically about spell dresses in australia click the link

The V-Neck – this is one of the most popular styles, the neckline dips down like a V in front and sometimes back of the dress. The V-neck varies in length revealing the décolletage; some can even go as low as the navel. This cut elongates the neck and highlights collar bones. This classic style can flatter almost any body type although a bit of caution must me taken for women with bigger busts. A good fitting evening elegant dress ensures that things don’t pop out when you move.

The Strapless – this is another classic that looks very good on busty women. It instantly makes you look all dressed up. The strapless gown highlights the shoulders and collarbones. This can either be a straight line evening dress or a sweetheart cut that looks like the top part of a heart. The sweetheart strapless neckline is best for women with fuller bust area.

The Halter – this neckline often has straps that go around the back of the neck, sometimes it also has a high neckline but deeper armholes. This particular style looks best on women with broad shoulders. Halter evening elegant dresses accentuate the neck, arms and shoulders. This is also a good choice for women who are heavier on top since the straps give added support.

The One-Shoulder – the asymmetrical style of this neckline gives an instant edge to whoever is wearing it. The neckline cuts diagonally across the torso from one shoulder to the other arm. This works for almost every type of body and is a Hollywood red carpet staple.

The Scoop Neck – This timeless U shape cut works best for everyone and comes in low or high-cut. This is especially enhancing for people with defined chin, narrow shoulders and big busts.

When it comes to evening wear, the neckline often defines the style of the gown. The next time you shop for elegant evening dresses consider these design classics when making your purchase.

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9 January

Unique Symbolisms In The Best Jewish Jewelry

Choosing from among the best Jewish jewelry can be an interesting activity especially if you take the time to learn about what kinds of jewelry are available and what significance they hold. Jewish jewelry are more than just ornamental pieces a person can accessorize with – the rich tradition, historic ties, and religious symbolisms with which these pieces of jewelry are made of distinguish them from ordinary whimsical pieces. The best jewelry pieces of Jewish design are often those that carry a special meaning for the wearer and the giver in case it is being bought as a gift. There are different jewelry pieces like pendants, earrings, rings, necklaces, brooches, and bracelets that hold different historic and religious significance while at the same time exhibiting wonderful craftsmanship and modern fashionable design. For the uninitiated, below is a rundown of the some categories within which the best Jewish jewelry pieces would fall:

1.Star of David Jewelry – This is one of the most popular symbols associated with the Jewish faith and land, finding focal prominence in the Israeli flag and in all synagogues. The Star of David symbol is made of two interlocked triangles set to form a hexagram which is supposed to stand for the ruling tribes of Judah and Benjamin. Set in the best Jewish jewelry, the Star of David is believed to bring good fortune, happiness, and wealth to those who wear them. It is not uncommon to find pieces of jewelry bearing this six apex star symbol in stores that specialize in anything Jewish.

More on tree of life necklace here

2.Hamsa Jewelry – The Hamsa symbol is yet another popular symbol used in most jewelry pieces in the Jewish culture. The word Hamsa translates to five alluding to the five fingers of the hand, particularly that of Fatima who is the daughter of Prophet Muhammad – this allusion was eventually renamed to hand of Miriam in reference to the sister of Moses and Aaron. Used in jewelry, the Hamsa is believed to invoke powers of protection, luck, fortune, power, and prosperity depending on how it is depicted. Although the Hamsa is generally depicted in a down-ward pointing hand, the fingers of the hand can appear spread apart or closed together, respectively representing protection against evil and outpouring of blessings. Some Hamsas would have a stylized eye on the palm of the hand to repel the evil eye.

3.Kabbalah Jewelry – This category of Jewish jewelry is anchored on traditional spiritual tools and sacred symbols known as spiritual keys that are supposed to stimulate positive energies to improve the wearer’s life. Kabbalah jewelry are different from other categories of jewelry since each piece of Kabbalah jewelry is specifically crafted with a combination of metals such as silver, gold, lead, tin, and copper. Kabbalah jewelry should also be designed and crafted with specific intent and belief in mind during the specific time of the month during which mystical powers are strongest. Inscriptions like the 72 names of God as well as the Tree of Life in Kabbalah Jewish jewelry help the wearer become successful in life, brining protection not only from the evil eye but also from other unfortunate events as ailments, accidents, and relationship issues among others.

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8 January

Donald Trump plans £300m “golfing paradise” for rural Scotland

Saturday, April 1, 2006

American multi-billionaire Donald Trump has announced plans to build a massive golf complex on an 800-acre site just north of Aberdeen, Scotland.

Speaking last night from the Trump Tower in New York, Trump said that the development will be akin to a “homecoming” for him. The ginger-haired property tycoon’s mother is from the Western Isles of Scotland.

The £300m project at Menie in Aberdeenshire will include both a links course and an inland course, and a 400-bedroom hotel as well as a golfing academy and holiday homes. The facilities are being built with the intention of attracting the Open Championship to the site, officially dubbed Trump International Golf Links, Scotland.

Fields and sand-dunes make up the landscape of the coastal site. Trump said of the location, “As soon as I saw it there was no question about it. I looked at 211 fantastic sites all over Europe, but here it is – the dune size and the ocean front. There is no piece of land that I have ever seen that is comparable to this.” The billionaire claims that the complex, set to be his only development outside the United States, will be the “best course in the world.”

Local and national political figures, including Scottish First Minister Jack McConnell, have welcomed the announcement with open arms, as the project is expected to bring in an additional £157m to the region’s economy within the first ten years. Scottish tourism company VisitScotland is also optimistic, expecting an influx of international visitors to play on (or simply visit) the site. Plans to expand the A90 road running past the site in the near future will enable more road traffic to and around the area. An £60m expansion of Aberdeen Airport will also allow for vastly increased international air links, akin to those operated using Boeing 767 aircraft.

Work on the golf complex itself is set to begin in September this year, with the Trump Organisation hopeful for a Spring 2008 opening date.

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7 January

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4 January

Study: Herd animals detect Earth’s magnetic field

Tuesday, August 26, 2008

Large herd animals may have the ability to detect earth’s magnetic field, concluded scientists in Germany in a report published in this week’s Proceedings of the National Academy of Sciences after performing studies of cattle and deer grazing and sleeping patterns. The animals tended to face north-south oriented toward the earth’s magnetic poles. Hynek Burda of the University of Duisburg-Essen in Germany led the team that announced the unconfirmed study. Burda and his team gathered cattle data via analysis of Google Earth images.

The team originally intended to test for possible human magnetic field detection by studying the orientation of sleeping bags in outdoor campers, but it proved difficult to obtain data because humans usually slept under tents. Cattle were easier to observe, and 8,510 head of cattle at 308 locations demonstrated a strong tendency to align body orientation in accordance with the earth’s magnetic field. Other possible factors such as wind or sunlight direction did not supply a better explanation for the behavior.

I think the really amazing thing is that hunters and herdsmen and farmers didn’t notice it.

To compare against a second large species, Burda and his team analyzed data on 2,974 deer studied through photography, direct observation, and snow imprints. The deer demonstrated a similar pattern. “I think the really amazing thing is that hunters and herdsmen and farmers didn’t notice it,” said Burda according to a National Public Radio report.

Other scientists found the results of the study intriguing. Peter August of the University of Rhode Island in Kingston, commented: “I was really amazed at the consistency with which they found north-facing cows and deer. It was really intriguing.” No independent study has yet confirmed the Duisburg-Essen team’s findings.

This is the first study that indicates magnetic field detection in large mammals. Burda’s previous research involves naked mole rats, a small blind mammal species whose behavior indicates an internal magnetic compass. According to a report by Jeremy Hsu at MSNBC, “Previous research has shown that animals such as birds, turtles and salmon migrate using a sense of magnetic direction, and small mammals such as rodents and one bat species also have a magnetic compass.”

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29 December

US rapper Mac Miller dies at home in Los Angeles

Sunday, September 9, 2018

On Friday, rapper Mac Miller was found dead in his bedroom at home in San Fernando Valley, Los Angeles, California, United States, according to reports. He was 26.

According to news website TMZ, a friend called emergency services from Mac Miller’s apartment, in regard to a cardiac arrest. According to the coroner, Mac Miller was pronounced dead at the scene.

Investigation was ongoing to identify the cause of the death.

Reports said Mac Miller previously abused drugs, which reportedly affected his two-year relationship with singer Ariana Grande. They broke up in May this year.

Mac Miller was an US rapper, singer and record producer. He was born Malcolm James McCormick in Pittsburgh, Pennsylvania, US in 1992. In 2007, at the age of fifteen, he released his first mixtape under the nickname “EZ Mac”. He later switched to name “Mac Miller”.

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27 December

GM and Chrysler receive Canadian loans amid US restructuring ultimata

Friday, April 3, 2009

General Motors (GM) and Chrysler will receive bridge loans from the government of Canada and the provincial government of Ontario, however no more will be forthcoming from either Canadian or US governments unless the companies can reinvent themselves.

“This is a regrettable but necessary step to protect the Canadian economy. We are doing this on the assumption that we obviously cannot afford either in the United States or Canada a catastrophic short-term collapse.” said Stephen Harper, Prime Minister of Canada.

“We cannot, we must not, and we will not let our auto industry simply vanish. This industry is, like no other, an emblem of the American spirit; a once and future symbol of America’s success,” said Barack Obama, President of the United States. “These companies – and this industry – must ultimately stand on their own, not as wards of the state.”File:Sinsheim quer.jpg

Chrysler will receive CA$1 billion and may in fact be eligible for as much as CA$4 billion. If Chrysler succeeds in the next 30 days with a restructuring plan it would be eligible for a US$6 billion loan. A part of Chrysler’s restructuring plan must include a partnership with Fiat within 30 days to appease the US administration. Fiat is a supplier of smaller fuel-efficient vehicles, and the merger will help Chrysler to be viable in the North American market. A Chrysler court bankruptcy would inevitably lead to it being sold off.

As a part of Chrysler’s restructuring plans, Tom LaSorda, the president of Chrysler announced that Canadian operations would fold if it does not receive both the US commitment of $2.3 billion of aid and a new Canadian Auto Workers CAW contract to reduce all-in costs by CA$19 per hour. As a result of this announcement Chrysler’s auto sales volume in Canada dropped 23% compared to March of 2008.

GM has until the end of May to restructure its company to receive up to CA$7.5 billion. As part of the companies restructuring, General Motor’s chief executive Rick Wagoner was replaced Sunday with Fritz Henderson, the current chief operating officer. Henderson spoke out on Tuesday that GM has submitted a restructuring plan which would close five plants, and this may be increased to meet the requirements for financial aid. He is in full compliance with Obama’s auto task force to seek bankruptcy if GM cannot negotiate with their unions, bondholders and others.

GM recently brought forward the “GM Total Confidence” program providing consumer purchase protection for customers who lose their job for economic reasons within the first two years from purchase. As a result of Chrysler’s restructuring announcement in Canada, GM’s Canadian vehicle sales volume fell only 17.3% compared to 2008, an increase from the previous month.

GM must reduce some of its legacy costs which include its pensions and union health care costs. A part of GM’s ailments arose from investing in supplying truck and SUVs during an economy of high gas prices when consumers were demanding fuel efficient vehicles.

Tony Clement, Canada’s Minister of Industry, is hoping that the CAW will support the restructuring process and re-negotiate their agreement. Whereas a United Auto Workers negotiator has said, “I don’t see how the UAW will do anything until they see what the bondholders will give up.”

The Obama administration is looking toward bankruptcy proceedings for the automakers, “as a mechanism to help them restructure quickly and emerge stronger. [It will] quickly clear away old debts that are weighing them down. What we are asking is difficult. It will require hard choices by companies. It will require unions and workers who have already made painful concessions to make even more. It will require creditors to recognise that they cannot hold out for the prospect of endless government bailouts.” said Obama.

The auto parts suppliers and IT software exporters in India have already been affected by the declining auto sales. GM and Chrysler software contracts provide US$300 to 350 million a year to vendors in India. As well these two major automakers usually award US$1 billion contracts to auto parts suppliers. “We are worried and closely watching the developments in the US to gauge the impact. The decline in auto sales in the US has already hit the order books of Indian suppliers,” said a Delhi auto parts supplier.

“Going forward, the industry will undoubtedly be smaller, but if our efforts are successful it will be viable and it will support good jobs for Canadians,” said Clements.

Betty Sutton, Ohio’s Congresswoman put forward the CARS act which provides a US$3,000 to 5,000 incentive for those who trade in their vehicle for a fuel-efficient car. “It clearly stimulates the economy, and it gets the consumer into the showroom and gets them buying again. But importantly — and this is what I particularly like about it — it really helps the environment quite a bit in two respects.” said William Clay Ford Jr., executive chairman of Ford Motor Co.

Ford Motor Company has not come forward with requests for assistance.

Since December GM and Chrysler have received US$17.4 billion government loans.

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15 December

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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15 November